The Feminist Beauty Project



BEAUTY, MAKEUP MAILElizabeth NichinComment


Welcome back to The Feminist Beauty Project's makeup mail series, where I share information from cosmetic and beauty companies about their sourcing, production and labor practices. I've been emailing and reaching out to companies to open up dialogue about where our beauty products are made, how they are made, who is making them, and where companies get their raw materials from.

I believe that as consumers, we have the right to this information. Sending these emails is an important part of creating accountability for beauty companies; as a consumer, I am holding companies accountable to their practices. As consumers, reading the responses to this template is not only a way to build critical consciousness about the beauty industry's practices, but also a way for us to be equally accountable. Will you still purchase from a company that hides information from you?

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Yes To carrots, cucumbers, tomatoes, blueberries, grapefruit and coconuts. Image from the Yes To website.

Yes To carrots, cucumbers, tomatoes, blueberries, grapefruit and coconuts.

Image from the Yes To website.

According to their mission, Yes To says "YES TO super-natural beauty products that work, spread smiles, and give back."

Yes To is a US-based company that is cruelty-free and certified through the Leaping Bunny Program. They have an extremely extensive and helpful FAQ page on their website, and their customer service was extremely helpful and detailed as well (as you will see below).

In the US, you can find Yes To products here (also available at many US retailers, including Walgreens, Target, CVS, Ulta, Kroger, Rite Aid, Walmart & many others).

If you live outside of the US, the Yes To website has a very helpful "Where to Buy" page that includes information on where to purchase their products in Australia, Canada, Ireland, Netherlands/Belgium, New Zealand, Russia, and the UK.

Take a look below to see Yes To's full response and let me know your thoughts in the comments!


For reference, here are the questions I sent (which you can also find here):

1. From where (what countries) does your company source its raw ingredients? Are your sources organic and sustainable?
2. Do your products contain any ingredients derived from animals? Is any of your products vegan friendly?

1. In what country or countries are your products manufactured? Where are your company’s labs, manufacturing locations, factories, and/or assembly plants located (city and country)?
2. Are your products manufactured and assembled in different places?
3. Does your company test ingredients or finished products on animals? Does your company use a third party to conduct animal testing?
4. Is your company owned by or affiliated with any companies that test products or ingredients on animals?

1. What efforts does your company take to ensure that fair labor practices are secured for your employees?
2. Are you able to provide a demographic breakdown of your company’s employees (gender, age, race, ethnicity)?


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Yes To's response is easily one of the most helpful, detailed, comprehensive and straightforward responses I have received thus far. I would say it's among the best (along with responses from melt, Tarte and LUSH). If you have been following my makeup mail posts since the beginning, you probably noticed how detailed and helpful this response was compared to most of the others (just look at how much text there is!).

I value their transparency and care in answering each question. Thank you, Yes To!

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Feminist Beauty Project says:

Have a company you think I should contact next? Send me an email at

And don't forget to join me here every Monday for more makeup mail!

Check out all of my makeup mail here!

in lipstick & solidarity,


p.s. makeup as self-care + my top 5 tips to reading ingredient labels